African creative, production and events company Virtual Xchange Group (VXGroup) has entered a strategic partnership with New York-based international lifestyle TV network Fashion One.
As well as showcasing global content for Fashion One, the agreement will see bespoke content produced for African audiences.
Through marketing activities on various digital platforms, VXGroup will be able to reach a wider audience, thereby ensuring Fashion One reaches over 30 million households.
VXGroup is experienced in creative content production, distribution, events, talent management and other areas of entertainment.
Ali Gursoy, Fashion One Group’s CEO, said: “Africa is a very important market for Fashion One, so we are delighted to bring Africa-themed content to African audiences through the partnership with VXGroup.
“African fashion designers are playing an increasingly important role in the global fashion industry and we want to play our part in raising their profile and introducing the fashion world to African talent.
“We aim to shine a light on African fashion design and manufacturing and to engage global audiences in locally produced content. We look forward to providing localised, relevant content for our African distribution partners.”
Kaycee Kennedy, CEO of VXGroup, said: “We are delighted to be partnering with the world’s leading fashion network. The partnership with Fashion One Group will enable us to bring the latest in global fashion and lifestyle trends, fashion shows, events and original programming to African audiences.
“The collaboration with Fashion One Group reinforces Virtual Xchange Group’s status at the cutting edge of delivering creative, engaging content for the lifestyle and entertainment industry in Africa. This is where Africa meets fashion.”
The partnership with VXGroup continues Fashion One’s global expansion plans in North America, Eastern Europe, Asia and Africa.