International media company SPI/FilmBox and its parent Canal+ Group have partnered to launch SPI’s gaming and e-sports channel Gametoon in Ethiopia.
The move comes shortly after SPI launched FilmBox movie channels FilmBox Africa, FilmBox Action and FilmBox Family.
Gametoon, created by gaming and e-sports enthusiasts, features highlights of popular games, entertainment content from gaming YouTubers, video game tournaments with million-dollar prize pools and more.
Georgina Twiss, MD for western Europe and Africa at SPI International, said: “We are delighted to build on our existing carriage of FightBox with Gametoon and the full portfolio of FilmBox brands including the launch in the market of FilmBox Action and FilmBox Family.
“Following their popularity in other countries and following local demand, we wanted to offer the same rich bouquet in Africa. The SPI/FilmBox portfolio of channels, now enriched also by Gametoon and available via Canal+ offers in Ethiopia, will entertain and engage audiences of all ages and tastes.”
Alexandre Gruner, senior VP of channel acquisitions and partnerships for Canal+ International, added: “We are very pleased to pursue the partnership with our new family member, SPI, with the launch of the FilmBox movies portfolio as well as Gametoon. Those channels will appeal to our Ethiopian viewers and strengthen our offer.”
Gametoon is available on channel 71 in the Desta package.
International pay TV player SPI/FilmBox has partnered with France-based pay TV operator Canal+ to launch its sports entertainment service FightBox in Ethiopia.
FightBox will join the Canal+ platform to be broadcast in English and will be made available to subscribers in the basic package. It will feature combat sports, live events and multi-discipline mixed martial arts (MMA) coverage, including Fight Exclusive Night, Cage Fury Fighting Championship, King of Kings Hero’s World Series, Makowski Fighting Championship, Superkombat and Oktagon.
Georgina Twiss, MD for Western Europe and Africa at SPI, said: “I am very happy to be supporting Canal+ Group in this new adventure. We have a strong partnership across many territories and it’s always great to be there at the start of a new platform launch. MMA enthusiasts in Ethiopia can now tune in to some of the most exciting combat sports live events on FightBox with Canal+ and feel the rush of the ring from the comfort of their own homes.”
“Our new Canal+ Ethiopia offer combines quality and diversity through popular thematic channels and varied contents. In this context, we are very pleased to bring to the new Ethiopian subscribers FightBox, which perfectly meets their expectations. This unique fight combat sports channel will offer them great moments,” added Alexandre Gruner, senior VP of channels, acquisitions and partnerships at Canal+ International.