Pay TV group MultiChoice and telecoms company Airtel Uganda have collaborated to offer tailored data bundles to DStv subscribers to enable them to access TV programming on their smartphones via the Airtel network.
Amit Kapur, chief commercial officer at Airtel Uganda, said that it was perfect timing to release this product considering the evolution of smartphones.
“Airtel Uganda continues to increase convenience and diversity by constantly introducing innovative products that simplify communications through strategic partnerships like this,” said Kapur.
Colin Asiimwe, head of marketing at Multichoice Uganda, added that the DStv ‘smart bundles’ will further improve customers’ viewing experiences by enabling them to enjoy the DStv app, stream live TV and catch up on premium movies, series and sports without having to be in front of the traditional TV.
“Multichoice remains committed to delivering the best video entertainment experience in Uganda through enhancing customer experience. The partnership with Airtel Uganda is a step in the right direction to ensure customer satisfaction,” he added.