Leading African pay TV company StarTimes has revealed it aims to foster the relationship between the Chinese and African media businesses.
At the company’s eighth annual African Digital TV Development Seminar, it claimed it is doing all it can to improve China-Africa television cooperation
Speaking to over 400 participants from 48 African and Asian countries at the seminar, StarTimes Group president Pang Xingxing said: “We are very pleased to be at the forefront of helping Africa to gradually make a transition to a modern and intelligent society.”
The focus is on “reviewing trends, developments and cooperation towards digitalising broadcasting in Africa as well as the over-the-top industry, which is upgrading the African television landscape,” he said.
Guo Weimin, deputy director of the State Council Information Office of China, said the country is interested in helping to develop African media and ensuring a solid partnership between China and Africa.
In line with this vision, StarTimes Nigeria recently partnered with the Ooni of Ife, Adeyeye Enitan, to empower the less privileged with the Hopes Alive Initiative (HAI), targeting young people.
Justin Zhang, MD of StarTimes Nigeria, said: “When we heard about this laudable initiative from the Ooni of Ife, we took an interest immediately because we are always optimistic about getting involved with youth projects. We have a project ongoing in Abuja and are working with Nigerians in conjunction with the Chinese government to support villages in Nigeria.”
In June, StarTimes also disclosed it was working with the Nigerian government to create mentorship and technical programmes to help empower Nigerian youth.
StarTimes recently acknowledged Nigeria as its largest market.