Pan-African entertainment brand WatsUp TV has struck a partnership with Guinea Eva TV and Burkina Faso’s 3 TV that will see its content air on the Canal+ satellite platform.
The deal, aimed at exposing WatsUp TV’s brand to a new market while presenting musicians and music promoters an opportunity to promote their content across the globe, means WatsUp TV content will be available in seven million homes across 40 countries via Canal+/
The WatsUp TV titles that will be produced for a Francophone audience include music countdown show WatsUp TV Playlist, plus It’s Our Time, Fans Tweet Request, Trending News and Hot Jamz.
Abdoulaye ABD Traore, CEO of WatsUp TV, said: “The brand is growing to become a preferred platform for music artists to promote their songs to the whole African continent.”
The shows will air on Evasion TV (channel 241) from July 31 and will be shown on Fridays from 15.00 to 17.00 and Sundays from 00.30 to 02.00.
On 3 TV (channel 254), WatsUp TV will air on Sundays from 17.00 to 18.00. In Ghana, it currently airs daily and weekly on EBN Channel, TV7 and Max TV.