StarTimes ‘to help Nigerian youth’

African pay TV platform StarTimes has disclosed that it is working with the Nigerian government to boost economic growth by empowering young people.

William Masy, overseas PR director, brand and marketing at StarTimes, disclosed that the Chinese company is promoting digitisation and youth empowerment by working with the Nigerian government in line with the United Nations Sustainable Development Goals.

Masy revealed that the company will offer mentorship and technical programmes for Nigerians.

“Demographic rates are fast increasing and so is the pressure of job creation,” he said. “Our two countries need to work closely to provide the relevant job training opportunities for youth. And we are intending to build our manufacturing base in Nigeria.

Nigeria is “cherished by the Chinese government” due to the countries’ similarities, and China hopes to share “opportunities targeted towards strategic economic growth.”

However, Nigeria’s government could do more to ensure the success of the initiative, according to Masy. “We need favourable policies and it is good that our partnership is yielding positively and we can boast of Nigeria achieving digital migration.”

StarTimes is one of Africa’s leading pay TV companies. It recently acknowledged Nigeria as its largest market, with three million subscribers.

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