StarTimes promises affordable offering

The new CEO of StarTimes Nigeria, David Zhang, has revealed plans to make the digital pay TV broadcaster affordable to all subscribers.

At a press briefing at the Radisson Hotel, Ikeja, Lagos, yesterday he said: “As the new CEO, one of my goals is to make StarTimes a product affordable to all.

“Since we launched in Nigeria in 2010 our mission has remained the same – to provide affordable quality entertainment to every African home. We do this through innovation, integrity, diligent and devotion. This has helped us to get closer to our vision, to become one of the most influential media groups in the world.

“That is not all. Our most recent business offering is our OTT business StarTimes ON. It is the next generation of StarTimes streaming service. It introduces new features such as video-on-demand, live TV and lots of movies, sports and entertainment content, all on the mobile app and free of charge.”

There are also plans to introduce a solar panel power system by this July, according to Qasim Elegbede, brand and marketing director at StarTimes.

“You can watch all your programmes at any time of the day,” he said. “If you already have the TV and input decoder, all you need is the solar panel. We also have 10 projects that will be unveiled, local series and movies.”

Zhang’s experience has included working as the CEO of StarTimes in Kenya for four years and about 30 years at StarTimes Group in China.

tagged in: David Zhang, Qasim Elegbede, StarTimes Nigeria