StarTimes nets Basketball World Cup rights
Pay TV broadcaster StarTimes has bagged the rights to broadcast the 2019 FIBA Basketball World Cup in Kenya.
The tournament, which began at the weekend and concludes on September 15, is being held in China for the first time. Now in its 18th edition, it has been extended to include 32 teams, with Africa being represented by Angola, Cote d’Ivoire, Nigeria, Senegal and Tunisia.
StarTimes regional marketing director Aldrine Nsubuga said: “We are excited to spice our sports offering further by not only catering for soccer fans but equally extending premium tournaments such as the FIBA World Cup to basketball lovers in Kenya.”
Nigeria is the highest-ranked African team in the tournament. The nation has produced several NBA players, including current Nigeria player Al-Farouq Aminu, who recently signed a three-year, US$29m contract with Orlando Magic after leaving the Portland Trail Blazers.
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