StarTimes acquires rights to Formula E
Pay TV broadcaster StarTimes has secured broadcast rights to the rest of the 2019/20 Formula E all-electric motorsport series season in 37 territories across sub-Saharan Africa.
The deal will cover major markets including Nigeria, Uganda, South Africa and Tanzania while the Formula E coverage will be available on the network’s flagship linear channel StarTimes Sports Premium, as well as its OTT streaming product, StarTimes ON.
Shi Maochi, StarTimes’ sports director, said: “Electric cars are the future of motorsport, and I think Formula E has a great potential in Africa as it combines new technologies and intense competition.”
Hugo Lavell, head of media and distribution at Formula E, added: “As we enter a new year of electric racing, it’s fantastic to be able to announce our expanded reach with races being aired live across Africa on StarTimes.”