StarPlus targets family audiences

StarTimes, one of Nigeria’s thriving PayTV service providers, has pledged to boost its family viewership base by adding new series to its recently launched StarPlus channel.

The StarPlus channel is part of 21st Century Fox’s Star India network, a Hindi language general entertainment television based in India.

The channel highlights a mix of family dramas, comedies, youth-oriented reality shows, crime shows and telefilm.

Brands and marketing director, StarTimes, Qasim Elegbede (pictured) says StarTimes aggregates various exciting and top-notch channels such as StarPlus on its platform to offer millions of digital TV subscribers a rich blend of entertainment, including movies, sports, news, drama, series, and music.

“Our desire is to ensure that every Nigerian family can afford access and enjoy digital television with entertaining channels creatively selected to appeal to every member of the family.” he said.

StarPlus channel 506 or 560 on StarTimes features series such as Yeh Rishta Kya Kehlata Hai, which tells the story of Naitik and Akshara who went in search of Naira, who left home a few years ago. They find her in Dehradun and convince her to return home.