Showmax, MTN Nigeria in mobile data deal
MultiChoice-owned VoD service Showmax and the Nigerian arm of South African telco MTN have partnered to launch a data deal for mobile users.
The offer will give subscribers access to Showmax’s full catalogue on a data-enabled mobile device. Content available includes Nigerian series and movies from Africa Magic such as telenovelas Riona and Enakhe and new seasons of Date My Family, Unmarried and My Siblings & I.
Also included in the offer are all Premier League, Serie A and La Liga football matches, plus a wide range of live sport from SuperSport including boxing and athletics.
Srinivas Rao, chief digital officer at MTN Nigeria, said: “Keeping up with our digitally savvy, always-on-the-go customers is an exciting challenge that is made easier with partners like Showmax. This alliance could not have come at a better time.”
Yolisa Phahle, CEO for general entertainment and connected video at MultiChoice Group, added: “Mobile streaming is an important consideration throughout Africa, which is why Showmax offers mobile-only versions of Showmax subscriptions. We’re proud to have an extensive collection of the continent’s most-loved original African content to share with MTN’s customers and to introduce them to the world of streaming on Showmax.”