Showmax appoints Filani as GM

By Content Nigeria reporter
September 8, 2022


African streaming service Showmax has named Opeoluwa Filani as the new general manager for its Nigeria operations.

Opeoluwa Filani

Filani has over 16 years of senior management experience. In his new role, he will provide strategic direction and implement plans aimed at growing Showmax’s business in Nigeria and achieving its profit objectives.

Prior to joining Showmax, Filani was the country sales director for Nigeria at JCDecaux, a multinational out-of-home advertising company, where he led the sales and marketing department.

Yolisa Phahle, CEO of connected video at MultiChoice, said: “We’ve witnessed 68% growth in our paying subscriber base over the past year, and it’s become even more important to have a dedicated team at the helm of affairs of Showmax in one of our most important markets.

“Opeoluwa brings almost two decades of relevant experience and a refreshing perspective to business development. His appointment couldn’t be more timely as this is a defining period for our business in Nigeria. I am confident that with his experience and vision, Opeoluwa will drive Showmax Nigeria to even greater heights.”

Filani added: “These are exciting times for the SVoD industry in Africa and Showmax is right at the centre of this emerging sector. I believe Showmax’s commitment to developing a local Nigerian strategy is right for this fast-changing environment and I am happy to be a part of it.”

Filani holds an executive MBA from the Warwick Business School in the UK and an MSc in international marketing management from Robert Gordon University in Scotland, with certifications in sales and distribution from Harvard Business School in the US.

Showmax has continued to expand its presence and investment in Nigeria, having released more than 40 original African series and movies in the last year.

tagged in: ,