SABC acquires World Cup broadcast rights
The South African Broadcasting Corporation (SABC) has acquired the rights to broadcast the FIFA World Cup in Qatar 2022 and FIFA Women’s World Cup Australia/New Zealand 2023.
The World Cup will be aired live on the SABC Sport channel and audiences will also be able to follow the tournament live in the language of their choice on SABC radio stations.
The SABC said the move illustrates its commitment to fulfill its public service mandate by providing access to sports of national interest to South African citizens.
Madoda Mxakwe, SABC’s group CEO, said: “The acquisition of the FIFA World Cup Qatar 2022 has always been a strategic decision for the SABC. The FIFA World Cup creates various marketing opportunities for SABC Sport and other SABC sub brands, and we will optimally use this event to create a sense of euphoria for South Africans everywhere.”
“We are committed to ensuring that we provide our audiences with renewed sense of excitement and provide the matches to the audiences with no barrier to entry through television, radio and digital broadcast,” added SABC chief operations officer Ian Plaatjes.
The World Cup is slated to be held from November 20 to December 18 with the Women’s World Cup taking place next year from July 20 to August 20.