Pulse expands into Uganda, Ivory Coast
African media company Pulse is set to expand into Uganda and Ivory Coast as it attempts to reach more markets and engage young audiences.
Pulse has established a strong foothold in Nigeria, Ghana, Kenya and Senegal, building what it claims is the continent’s largest combined digital media audience, with a cumulative size of more than 100 million users monthly, according to Africa News.
With this latest initiative, Pulse aims to ensure that the young, digitally-savvy population in Uganda and Ivory Coast have access to news and social channels in their local versions.
Leonie Elverfeldt, MD of Pulse Kenya and for the East African region, said: “With our Pulse brand and the successes we celebrate in our other markets, we are sure to hit the right spot in Uganda as well. Content is king and distribution is queen.
“The Ugandan audience and brands are ready for an engaging millennial content brand. Enabling young people in the country to inform and engage their compatriots via an innovative media platform is close to our heart and we cannot wait to start.”
Caroline Mbodj, MD of Pulse Senegal and for the West Africa region, added: “I am more than excited to work on the pan-African idea of Pulse: our growth to Côte d’Ivoire will be the opportunity to inject a new dynamic in the way content and media are evolving in Francophone Africa and beyond.”
Pulse will also support its international partners and local businesses in executing media and marketing campaigns in the markets.
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