Paramount+ to premiere on MultiChoice

Global streaming service Paramount+ is set to debut on pan-African platform MultiChoice, as part of the US studio’s plan to expand the brand globally.

The new platform will introduce the Paramount+ brand to the entire African continent and give African audiences direct access to new and familiar TV shows and movies.

MultiChoice viewers will enjoy premium content from CBS, Paramount+ Originals, Showtime and Paramount Pictures, including popular series like Yellowstone, 1883, 1923, Poker Face, Special Ops: Lioness, Lawmen: Bass Reeves, upcoming shows like Landman along with returning shows like Survivor.

The move continues the US studio’s strategy of launching streaming hubs with existing pay TV/streaming partners instead of setting up rival D@C operations. Paramount already has similar agreements with Cosmote in Greece, Streamz in Belgium, Blast TV in the Philippines and JioCinema in India.

MultiChoice is already part-owner of African streamer Showmax, a joint-venture with US cable giant Comcast, parent of another US studio, NBCUniversal.

Lisa Kramer, president of international content licensing at Paramount Global Content Distribution, said: “The expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars.”

“This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content,” added Nomsa Philiso, CEO: General Entertainment, MultiChoice South Africa.

“We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience.”