NITV panel explores collaboration
The first roundtable session of the Nigeria International Television Summit addressed the need for TV producers to create relevant content in the broadcast industry.
The discussion was led by Ahmadou Bakayoko, director general of Ivory Coast public broadcaster RTI, who showcased the promotion of Nollywood content on screen.
The other speakers on Wednesday included Ana Ballo, head of distribution arm RTI Distribution; Paul Igwe, president of content owners trade association EMCOAN; and Ariyikie Oladipo, film producer at EMCOAN.
The various media stakeholders deliberated on the necessity for Nigeria and Ivory Coast to partner and collaborate in order to promote African content.
“We aim to promote and distribute RTI’s own productions in Ivory Coast and abroad,” Ballo said.
There needs to be a shift from the norm and producers need to come up with new ideas that will replace existing ones on television, she added. “We require stories that have volume of content.”
In view of this, producers ought to know their market and consumer demands so that they can effectively produce meaningful content, the panel agreed.
Emphasising the point, Oladipo revealed that EMCOAN only uses equipment of international standard, which gives it the best quality content.
Coproduction was also top of the agenda, with panel members believing it would help strengthen the relationship between Nigeria and Ivory Coast. “You cannot make money alone,” Ahmadou said, concluding that partnerships are important.
Making high-quality, premium content is the way to go for the TV industry, the panel concluded.