Netflix, TikTok launch SA creative project
Global streaming platform Netflix, video-sharing social networking service TikTok and South Africa’s National Film & Video Foundation (NFVF) have teamed up to launch a project aimed at helping content creators and filmmakers.
Rising Voices is open to all black South African creators on TikTok, offering training and grants and providing the community with opportunities to make a career out of content creation.
Around 100 creatives will be trained to use the platform to create high-quality content. They will also undergo digital skills training in an intensive boot camp and learn personal branding, how to monetise their account and the importance of catering to a diverse audience.
TikTok content operations manager Boniswa Sidwaba told South Africa’s Independent Online: “South Africa is a market brimming with creative talent from black creators and we are committed to providing the best local support to help amplify the voices of this community. Through this initiative, we will empower these creators to thrive on TikTok and beyond, as we aim to provide them with career-building resources and programmes.”
NFVF CEO Makhosazana Khanyile said: “We are excited to witness the launch of TikTok’s Rising Voices initiative in South Africa. Projects like this one provide black content creators with vast opportunities to further develop their digital skills while learning from some of the industry’s leading content experts.
“We look forward to seeing the incredible content and content creators that will emerge from this programme, and we are confident it will add tremendous value to the film and video industry in South Africa.”