Netflix backs $1.9m SA film deal
Global streaming platform Netflix has partnered with Johannesburg-based National Film & Video Foundation (NFVF) to invest US$1.9m in the production of South African micro-budget feature films.
The move is aimed at supporting the South African film industry’s recovery from the impact of the Covid-19 pandemic as well as alleviate the pressure filmmakers face in raising additional funding and ensure job creation.
SA publication Business Tech noted that each partner will contribute R14m (US$950,000) towards the production of local films that will receive exclusive debuts on Netflix.
The partnership will entail the funding of six local films including four by emerging filmmakers with budgets capped at R4m and two feature films by established filmmakers capped at R6m.
Ben Amadasun, Netflix’s director of content in Africa, said: “The past year has been incredibly difficult with the pandemic hitting so many industries around the world. The creative community that we are a part of has supported us through the good times so we want to help them continue to create the stories our members love. Now we’re excited to take this a step further with this joint fund with NFVF for above-the-line talent.”
NFVF CEO Makhosazana Khanyile added: “The inclusion of digital platforms into our traditional processes can only profit the industry further. We hope that this is a start of a long and fruitful relationship.”
The submission portal for funding will go live on April 1 and all filmmakers can apply here in accordance with the eligibility criteria.