NBC urged to revamp broadcasting
The National Broadcasting Commission has been instructed by Nigeria’s minister of information and culture, Alhaji Lai Mohammed, to roll out measures to reposition the broadcasting industry.
The minister issued a directive in Abuja last week calling on broadcasters to use Nigerian independent producers to fulfil the regulatory requirement to offer 70% local content. The move is intended to promote local content, boost the advertising industry, create jobs and ensure the industry is up to speed with global best practices.
“This directive covers the provision for the regulation of the web and online TV/radio; regulation of international broadcasters beaming signals into Nigeria; hate speech; human resource and staff welfare; funding for the reforms implementation; monitoring; independence of the regulator and ease of issuing licences, as well as competition and monopoly issues,” he said.