MultiChoice takes home Promax awards
African pay TV operator MultiChoice has won awards in various categories at the Promax Africa Awards ceremony.
MultiChoice scooped 22 gold and 25 silver awards in categories including Video Entertainment Brand of the Year for DStv 2021, Best Sports Promo for SuperSport: LaLiga, Best Entertainment Promo for My Kitchen Rules South Africa, Best Children’s Promo for Fuel Your Imagination and Best Promotion for a Streaming Service for Showmax Pro.
Thabisa Mkhwanazi, exec head of marketing at MultiChoice South Africa, said: “We could not be prouder of the teams behind these winning campaigns. Our marketing partners are amongst the most creative, talented and committed on the continent.
“It’s thanks to their unwavering passion and dedication we are able to soar to great heights year after year. The work they produce, combined with our commitment to placing our customers at the heart of everything we do, are the reasons our campaigns, promos and content are so well received across the continent.
“Being recognised by our peers and industry leaders adds gravitas to our content strategy and cements our position as Africa’s most loved storyteller.”
The Promax awards are a celebration of outstanding achievement in entertainment marketing and design. Across 11 regional and global competitions, the awards honour the teams that turn viewers into fans, create value and build the biggest brands in entertainment.