MultiChoice signs with Duma Collective
MultiChoice Group, the largest pay TV company in Africa, has appointed Johannesburg-based Duma Collective as its lead creative communications agency.
The agency will oversee public relations and social media for MultiChoice-owned pay TV platform DStv, its general entertainment channels and the group’s corporate branding.
Joe Heshu, MultiChoice Group executive for corporate affairs, said: “Duma Collective has earned its place as a premier creative communications agency. It is a young agency that pushes the envelope and is closest to the pulse of South Africa’s creative industry. They are a natural fit in ensuring our platforms continue being the voice of South Africa’s ingenious industry.”
Duma Collective director Sibu Mabena said of MultiChoice’s move: “They recognise that we are trying our best to contribute to the economy and contribute to the growth of our country, and they want to be part of that. It’s been a crazy experience seeing us go from a small boutique agency to this formidable creative communications firm and MultiChoice has been a catalyst in getting us here.”
Duma Collective has been a MultiChoice service provider since 2019 and has worked on campaigns such as the DStv Showcase, Phuthuma Nathi, DStv Premiership, new show launches for flagship network M-Net and streamer Showmax, as well as the recent Channel O’s Lockdown House Party.