MultiChoice showcases SA at Expo 2020
Pay TV company MultiChoice has announced plans to put South Africa centre stage during the World Expo 2020 taking place in Dubai this weekend.
With MultiChoice being the official broadcast partner of Team South Africa, the company will host live performance One Night with Mzansi at the Dubai Opera on October 17. This will showcase the best of SA’s talent as they share their craft with the world through storytelling, performance and music.
The live show will be hosted by South African actor Nomzamo Mbatha and will feature performances by local favourites like Mi Casa, Blaq Diamond, DJ Maphorisa, Daliwonga and Ami Faku.
Production companies including Tshedza Pictures and The Bomb Shelter, both of which have worked closely with MultiChoice over the years, will be present as well as artists including Sho Madjozi, Pabi Moloi, Thando Thabethe, Coenie de Villiers, Mzansi Youth and Drakensberg Boys Choirs.
According to the pay TV company, there will also be a content showcase of all of South Africa’s events on October 18 and 19 to reveal its talent and highlight the country’s beautiful natural assets and availability for business.
MultiChoice’s group non-executive chair Imtiaz Patel said: “MultiChoice has chosen this strategic direction as its contribution to national efforts to kickstart the South African economy and contribute to job creation interventions.
“South Africa’s attractiveness in the creative and cultural sector has, over the past few years, emerged as a key growth opportunity for the country, and as a platform on which to position and showcase its natural beauty and diversity using the international film and multimedia stage.
“The World Expo 2020 is therefore a platform to showcase the country’s assets, both natural and people, to, amongst others, the international business, investor, creative and tourism sectors. Both the creative and cultural as well as the tourism sectors have been hardest hit by the pandemic and the exposure at the World Expo 2020 can give these sectors a much-needed boost.”
The event, themed Think South Africa, Think Opportunity, will invite international guests to visit, explore and experience the gateway to Africa. The group will leverage its more than 20 million subscribers and 100 million viewers across the continent to promote the South African story of resilience and constant re-invention to global audiences until the end of March 2022.