MultiChoice sets up Easter TV channel
Pay TV operator MultiChoice will launch a special Easter weekend pop-up TV channel on April 9.
This African Easter channel is being organised by TBN Africa and is designed for Christian viewers who subscribe to DStv Premium, Compact Plus, Family and Access.
Its aim is to provide religious content to viewers who cannot attend church services because of the national lockdown caused by the spread of Covid-19 in South Africa and also broadcast content for various Christian denominations who celebrate Easter.
Lucky Mbiko, TBN’s MD, says the channel is “partnering with churches and some of the biggest gospel artists to bring you the best Easter worship experience to as many viewers as possible. Join us on the African Easter channel 343 on DStv for four days during the Easter weekend.”
Calvo Mawela, MultiChoice Group’s CEO, said the pay TV operator will assist millions of South African worshippers who regard Easter as a pivotal period of worship.
“As a responsible broadcaster, we are more than happy to partner with the department of communications and digital technologies as we afford worshippers to observe Easter from the comfort of their homes,” said Mawela.
Stella Ndabeni-Abrahams, South Africa’s minister of communications and digital technologies, said the department appreciates MultiChoice’s move.
The programmes will be aired on channel 343 and will broadcast music programmes, sermons, church services and religious programming until Easter Monday April 13.