MultiChoice scores ESPN deal
MultiChoice Group (MCG) has struck a deal with The Walt Disney Company Africa to bring sports content from ESPN to the African pay TV operator’s customers.
Two 24-hour ESPN channels, ESPN and ESPN2, have been added to MultiChoice’s offering today. They feature European football and major US sport including the NBA, the NFL and Major League Baseball, including live fixtures.
Local sports including the West African Football Union Cup of Nations and boxing will also be shown.
MCG CEO Calvo Mawela said: “We endeavour to deliver both world-class international content as well as the very best in local content. In addition to being the home of American sports, ESPN is equally well known for its dedication to great storytelling.”
Christine Service, senior VP and country manager of The Walt Disney Company Africa, added: “From reliving the greatest moments in sports history to seeing those moments being made, ESPN’s compelling content and unique personality will be a complementary addition to MultiChoice Group’s sports offering.”