MultiChoice rules out PPV system
Pay TV company MultiChoice has ruled out offering a pay-as-you-view system in Nigeria despite consumer demand for the option.
Martin Mabutho, the company’s chief customer officer, said in an interview held in Lagos: “We are not going to introduce a pay-as-you-view system. Our contract with our suppliers is on a month-to-month basis.
“The channels do not belong to MultiChoice. What we do is slash our prices in half to make our customers enjoy our services.”
Mabutho added that MultiChoice would continue giving its customers incentives like loyalty and acquisition promotions every quarter since they pay monthly for the company’s services regardless of whether they watch the channels.