MultiChoice rebrands SA academy

Pay TV company MultiChoice Group has renamed its South African filmmaker development programme to bring it under the broader Talent Factory initiative.

The M-Net Magic in Motion academy, established in 2014 with the aim of revolutionising the South African TV and film industry by equipping young talent with skills, will now be known as MultiChoice Talent Factory South Africa.

Joe Heshu, MultiChoice’s group executive for corporate affairs said: “MultiChoice wants its development programme to have a name that would not only resonate with the brand of the business but one that would also speak to the talent that is unearthed each year from the students who participate in the initiative.”

Rolled out in 2018, MultiChoice Talent Factory is aimed at empowering the next generation of film creatives and developing their skills.

tagged in: Joe Heshu, MultiChoice