MultiChoice low-cost subs up
African pay TV operator MultiChoice has recorded a boost in revenue from lower-cost subscribers while that from its high-end users has declined.
The news was revealed in the year-end financial report from MultiChoice’s parent company Naspers.
The company disclosed that MultiChoice has had a notable subscriber reduction in the past year, losing 41,000 DSTV Premium subscribers, declining from 1.962 million to 1.921 million.
According to the company, however, the lower-end subscribers more than make up for this loss as the mass market continues to grow and stabilise.
Overall, the company saw a 13% increase of DSTV subscribers, which grew from 11.942 million to 13.476 million across Africa. The growth of the mass market may also be due to GOtv, MultiChoice’s DTT service that provides TV services at a lower rate.
DSTV and GOtv are currently among Nigeria’s leading pay TV networks, with a wide range of entertainment and viewing options.