MultiChoice, KingMakers launch betting site

African pay TV operator MultiChoice Group and sports betting company KingMakers have partnered to launch a sport and casino betting platform named SuperSportBet.

SuperSportBet is aimed at revolutionising the sports betting experience for fans across South Africa as well as becoming what it called “the ultimate destination for sports fans, the betting fraternity and sports lifestyle enthusiasts.”

The platform will offer an extensive range of global sporting events, including key sports such as the leading international and African football and rugby competitions and users can expect high-quality matches and betting experiences.

Calvo Mawela, MultiChoice Group’s CEO, said: “We are thrilled to have joined forces with KingMakers to launch this innovative platform. SuperSportBet reflects our commitment to evolve into a platform-based business driven by innovation, delivering unparalleled entertainment experiences. We believe SuperSportBet is the ideal platform for fans to augment their sporting experiences.

“SuperSportBet is more than just a platform; it’s designed to offer entertaining, engaging and responsible betting experiences. We want our users to engage smartly and responsibly.”

Barrie Swart, general manager of Cape Town-based SuperSportBet, added: “Sports betting is quickly growing to be a game-changer in the country and on the continent. SuperSportBet will, with its exciting features and its association to a rich brand like SuperSport, set itself apart in a competitive and saturated market.”