MultiChoice launches FTA channel in Botswana
MultiChoice Botswana has launched a free-to-air channel called Ytv.
Available on satellite TV platform DStv on channel 291, the channel showcases programming from Botswana and also offers creators opportunities to grow their content on the platform.
MultiChoice Botswana MD Stephanie Pillay said: “It has always been our mission to ensure that our DStv Botswana viewers have access to authentic local stories which resonate with them and feed their television viewing appetite for homegrown entertainment.
“Ytv was an obvious choice for us when investigating where we could enhance our local content offering. The channel is built on the promise to not only tell local stories but to do it with content that is relevant, current and youthful. We look forward to bringing such to our valued customers.
“At MultiChoice Botswana, we have every intention of helping Ytv enhance its content offering, providing viewers quality shows that meets their standard of entertainment. It is therefore our responsibility to ensure that through Ytv, DStv Botswana subscribers are offered value-for-money television entertainment that meets and exceeds their television entertainment needs that rivals that of the other channels on the platform.”