MultiChoice adds WWE pop-up channel
Pay TV operator MultiChoice has rolled out a pop-up channel offering WWE content on its DStv platform.
Available now, the channel will give subscribers to DStv’s Compact, Premium and Compact Plus packages access to US wrestling giant WWE shows like SmackDown Live, Raw, WrestleMania and SummerSlam until the end of the year. DStv Access and Family subscribers have access until August 21.
With the WWE brand facing new competition from All Elite Wrestling in the US, it is on the lookout for markets in Africa to not only grow revenue but also acquire fans and a new audience for its content.
Gideon Khobane, CEO of SuperSport, which is behind the pop-up, said: “WWE has proved to be an excellent acquisition for viewers all across the continent. The new pop-up channel is a natural evolution that shows the growth and excitement around the SuperSport broadcasts of WWE.”
SuperSport acquired the WWE licensing rights from e.tv in 2017.