MultiChoice adds Discovery’s HGTV to DStv
MultiChoice is adding US network HGTV channel to its pay TV service, DStv, via a deal with media giant Discovery.
HGTV offers programmes about gardening, real estate and home improvement.
In 2017, MultiChoice experimented with a three-week trial run of HGTV on DStv’s Travel channel, which was well received by subscribers.
At present, HGTV is available in the US, Asia, Canada, Australia, with a South African roll-out due on July 15.
Henry Windridge, head of brand for Africa and the Middle East at Discovery, said: “Discovery is thrilled that MultiChoice has decided to add HGTV to its DStv platform. Viewers will find that there is a lot more to HGTV than just shows about decorating. Discovery is excited about the content HGTV will be offering on DStv.”
Launches of HGTV in other African countries have not yet been revealed.