MTV Shuga drama returns to Nigeria


By Content Nigeria reporter
March 28, 2019

News

Drama series MTV Shuga, which recently premiered its new season in South Africa, is making its way to Nigeria and is in search of new talent.

Produced by award-winning producer Tope Oshin, MTV Shuga addresses issues affecting young people such as sexual health, gender-based violence, contraception, family planning and other social issues. In the show, participants who will be judged based on their originality and acting skills.

Auditions will be held on April 4 at the Classique Event Centre, Ikeja, Lagos and registration can be done here. Interested people must be Nigerian, aged over 18 and be ready to provide a valid photo identification and a headshot photo.

Georgia Arnold, executive director of the MTV Staying Alive Foundation, said: “We are excited to bring back the public auditions for the new season of MTV Shuga Naija.

“Our aim is to continue using relatable storytelling to educate and empower young people about social issues like contraception, sexual health, family planning and gender-based violence. We can’t wait to discover amazing new talent to join the MTV Shuga family.”

Over the years, youths have been able to make more informed decisions based on the viewing of this drama series, according to Alex Okosi, executive VP and MD at Viacom International Media Networks and BET International.

“MTV Shuga provides an important narrative for our African youth with socially relevant content that resonates globally. This call for auditions is a platform for young talent on the continent to open up the industry with diverse storytelling.”

Talent that has come out of MTV Shuga includes Timini Egbuson, Emmanuel Ikubese, Bukola Oladipupo, Helena Nelson and Jemima Osunde.

MTV Shuga, a long-running drama series and multimedia campaign that was pioneered in Kenya in 2009, is a multi-sectorial partnership led by the MTV Staying Alive Foundation and is supported by MTV Base Africa, the Bill & Melinda Gates Foundation, the United Nations Population Fund and other NGOs.

Set to be on screens in September 2019, the show is aired on Viacom international channels around the world. The content is also offered rights-free to third-party broadcasters and content platforms, and used as a teaching aid by educators, healthcare workers and grassroots HIV/AIDS organisations around the world.

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