MTN unveils Voice film, teams with TBTM
African telecommunications company MTN Group has debuted a short film called Voice, the second part of its brand refresh aimed at empowering young people in Africa.
The film highlights how a simple part of life, in this case your voice, can impact and change the way people see the world and inspire progress.
The short comes after MTN in February launched its new logo and brand campaign to anchor its strategy, Ambition 2025, to build leading digital solutions that enable Africa’s progress across the telecom, fintech, infrastructure, API and content and messaging ecosystem.
In addition, MTN has collaborated with TBTM Studios, the entertainment arm of Dubai-based AMP Global Technologies, to sponsor season three of music competition The Mic: Africa, an interactive talent search programme aimed at empowering and uncovering talented youth across the continent.
Through this, MTN said it aims to inspire everyone that their voice matters. The Mic: Africa will be accessible to the public on premium free TV app Ayoba. The release date for The Mic: Africa has yet to be announced.
Bernice Samuels, MTN marketing executive, said: “Africa’s youth are at the core of this potential and progress, and our brand refresh centres on them as they hold the future in their hands.
“With the Voice brand film, we hope to inspire in them that their voices matter, and to use the power of their voice to impact positive change and advance the progress of everyone on the continent.”