MTN launches music reality show
Telecommunications company MTN Nigeria has unveiled a musical reality show.
Y’ello Star is aimed at developing musical talent by providing young Nigerians with the opportunity to turn their musical dreams into reality.
The show will follow participants as they train in the art and business of music via the MTNF/MUSON scholarship programme, competing to win the top prize.
Rahul De, chief marketing officer at MTN Nigeria, said: “We know that there are a lot of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.”
Regional auditions will be held in Abuja, Enugu and Lagos. Finalists from the auditions will proceed to the incubation hub in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.
MTN Nigeria has been at the forefront of supporting events that celebrate the country’s arts and culture and has created entertainment platforms such as Music+, MTN Y’ello top 10 and the recently launched music-streaming platform Music Time.
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