Kwesé iflix strikes telco partnerships
Kwesé iflix has partnered with two telcos to make the new African streaming service available to more customers.
Days after its launch, Kwesé iflix – which is offering coverage on the ongoing FIFA World Cup – has struck strategic partnerships with MTN and 9mobile, giving their subscribers access to the fledgling platform.
Adeolu Cairo, 9mobile’s director of consumer segment, said: “As an innovative and customer-centric telecom operator, 9mobile is always on the look-out for ground-breaking ways to enrich the lives of our teeming customers and Nigerians as a whole.
“Therefore, we are excited at the ample opportunity this collaboration with Kwesé iflix affords us to increase our investment in bolstering the growth of football and the bourgeoning Nigerian entertainment industry in a way never seen before.”
9mobile customers will be offered premium VIP Kwesé iflix content for three hours at N500 (US$1.38). Customers also have an option of subscribing to Kwesé iflix for N500 for three hours (valid for three days), N1000 for seven hours (seven days) and N2500 for 15 hours (30 days).
Richard Iweanoge, general manager of brands and communication at MTN Nigeria, said: “We are excited to be working with Nigeria’s emergent digital entertainment provider to offer premium TV and video content to our consumers.
“Some of the extraordinary content on offer includes live coverage of the World Cup tournament in Russia, blockbuster movies and much more.
“This is part of our effort to continue to deliver innovative services to Nigerians through our wide distribution network across the country – in consonance with the MTN vision to lead the delivery of a bold, new, digital world.”
MTN will offer its subscribers 24-hour access to the Kwesé iflix app at the rate of N250. Customers can access data bundles on MTN to choose between one-day, three-day, seven-day or 30-day VIP passes.
Kwesé iflix initially launched in partnership with Bharti Airtel, another of Nigeria’s leading telcos.
Airtel offers its subscribers unlimited streaming of all Kwesé iflix premium VIP content for N300 per 24 hours. It also offers one-, three-, seven- and 30-day VIP passes.
Kwesé iflix is a joint venture between between Econet and and iflix. One of its main attractions is its freemium tier, which allows users to access a range of programmes for free.