JA Africa, Richer Media to make kids’ toon

By Content Nigeria reporter
November 5, 2021

The Junior Billionaires Club teaches financial literacy

Ghana-based scholarship programme Junior Achievement Africa (JA Africa) and production company The Richer Media have signed an agreement to produce an animated series.

The Junior Billionaires Club is designed to teach young people about financial literacy and money management. It will feature two characters – Lola and Kweku – who go on adventures to learn key financial concepts as well as African history and other social studies and economics topics on Africa.

The show is intended to inspire a new generation of Africans to achieve wealth and success in all areas of their lives and contribute towards achieving at least five of the United Nations General Assembly Sustainable Development goals set in 2015 for the year 2030.

Simi Nwogugu, CEO of JA Africa, said: “Expanding financial literacy across the continent is a key area of focus for us at JA Africa. This animated series gives us the opportunity to reach and educate millions of African children and young adults, especially those in hard-to-reach communities who may not have access to our classroom programmes or digital activities.

“We will also spotlight inspiring African leaders, not only to celebrate them but also to show young Africans that the continent has role models they can aspire to be like. It is our hope that it will encourage schools across Africa to set up Junior Billionaires Clubs to inspire their students.”

Omi Oshikoya, chief media officer at The Richer Media, added: “The curriculum has been created to include financial literacy, business as well as life and wealth principles to ensure the children are well equipped to thrive in the world we live in today. The Covid-19 pandemic has made it imperative for children to be financially educated and to learn how to invest in their physical, emotional and mental health and other areas of their lives.”

The series will air in English, French and eventually Portuguese across different African countries on traditional and digital platforms.

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