Rushlake’s TidPix reaches North America

By Content Nigeria reporter
July 25, 2023

Kafa Coh

TidPix, a free, ad-supported streaming TV (FAST) channel featuring African content, has been launched in North America by Germany- and Kenya-based Rushlake Media.

The English-language channel is entirely curated and managed by Rushlake Media’s team in Nairobi, with Edward Mulandi serving as lead channel manager.

It is currently streaming feature films from across the continent such as Kafa Coh (Uganda), Bangarang (Kenya) and Vindictive (Nigeria), as well as popular series such as Nairobi Law (Kenya) and All That Glitters (Ghana).

TidPix has launched, or is in the process of launching, on VIDAA, TCL, FreeMovies+ and RlaxxTV, with six additional platforms to be announced over the coming weeks. The platform deals were brokered by Geoff Clark of acTVe in Hollywood.

Rushlake Media founder and MD Philipp Hoffman said: “Since we launched TidPix on Africa Day in 2020, it has become one of the go-to destinations for audiences interested in authentically African content.

“Bringing the channel to the global FAST market allows even broader audiences to enjoy African content and opens up additional monetisation for the filmmakers and streamers we partner with.”