Ex-Genesis exec Ajayi launches distributor
Ope Ajayi, former executive director of entertainment conglomerate and cinema chain Genesis Group in Nigeria, has started his own film distribution company, Cinemax Distribution.
Having worked at Genesis for 10 years, he said he felt the need to carry out his own plans.
“I’ve enjoyed the journey with Genesis, but I wanted to do a bit more on the content side and focus on distribution. I also have a lot of crazy ideas that I want to execute on my own,” he said.
With his new venture, Ajayi said he plans to create demand from the customer’s perspective, thereby ensuring everybody wins including the cinema, the producer and the audience.
Cinemax will partner with the most exciting creators and deliver content to the biggest platforms.
Ajayi was responsible for the cinema business at Genesis and was able to take the company from three locations in Nigeria to 11, opened a cinema in Cameroon and led the distribution of hit Nollywood movie Brotherhood.