Euronews expands reach in Africa
European pay TV network Euronews has expanded its distribution through carriage deals with operators in four continents, including Africa.
The EBU- and Media Globe Networks-backed channel has inked deals with three major platforms in Canada, one in the US, four in Scandinavia, one in Romania, three in Africa, one in Georgia and another in Ukraine.
Through its distribution deals with partners globally, the expansion has added more than 25 million homes in the past few weeks alone across Africa (where it is branded Africanews), Asia, Europe and North America. The African platforms are DSTV, ZAP and Moobifun.
Maxime Carboni, director of worldwide distribution at Euronews, said: “In the last few months, the Euronews group has put in place a new content strategy allowing us to diversify the way we address our partners and their consumers.
“The diverse array of languages available on our channels has also allowed us to target new markets and audiences. Coupled with the rising interest in recognised impartial and trusted news brands, Euronews and Africanews have both experienced significant growth since the beginning of 2020.”