Econet to be honoured at IBC

By Content Nigeria reporter
September 14, 2018


Econet Media, the main backer of African pay TV platform Kwesé Play, is to receive this year’s judges’ award at Amsterdam trade convention IBC.

Michael Lumley

IBC is a world-class entertainment and media show and will be attended by dignitaries from countries worldwide. The award show is set to take place on September 15, 2018 in the RAI Auditorium.

Kwesé Play not only partners with Netflix but also offers a combination of content that is both local and international. It is accessible on various kinds OTT gadgets but focuses on areas that have limited broadband services.

The technology partners that worked with Econet to develop Kwesé Play are Verimatrix, AWS Elemental and Roku.

Michael Lumley, chair of the IBC judging panel, said: “Kwesé Play is a game-changer, bringing sport and entertainment to viewers in a part of the world which has been hard to serve.

“In our discussions, we recognised that the way the technology partners had collaborated on this project was innovative and successful, but we also felt the outcome transcended the technology, delivering social change by connecting local people to global content.”

Lumley understood the relevance of this award ceremony, as he added: “We are pleased to recognise the social as well as technical importance of this project.”

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