EbonyLife studied at Harvard biz school

By Content Nigeria reporter
November 26, 2021

Mo Abudu with Harvard professors Andy Wu (left) and Feng Zhu

The growth of Nigerian broadcaster EbonyLife will be taught as a case study to over 1,000 MBA students at Harvard Business School (HBS) as part of curriculum classes that all first-year students must take.

According to EbonyLife CEO Mo Abudu, this is the first time that a case study about an African female-led media company will be taught to MBA students at Harvard.

“I did not see this coming, but I’m giving God all the glory. Only he could have made this possible,” Abudu said. “This is the Harvard Business School – EbonyLife case study. It’s been about a year in the making, in partnership with Harvard Business School professors and their research department.

“EbonyLife turns 10 next year, so the case study reflects on how we started and where we are today. It also reflects on many of the challenges we have had along the way and the consequences of some of the decisions we took.

“It is such an honour for me to be on the Harvard Business School campus in Boston while this case study is being taught for the first time today. I get the opportunity to share the EbonyLife story with the students and faculty in person, and to answer their questions about our journey. My sincere thanks to the HBS staff and the EbonyLife team for making this possible.”

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