EbonyLife studied at Harvard again
Nigeria’s EbonyLife has again been selected as a case study to be covered at Harvard Business School as the prestigious Boston college celebrates 100 years of teaching using the case study method.
The news comes after a case study about the Lagos-based media company, led by CEO Mo Abudu, was taught last year at the Harvard Business School to over 1,000 MBA students, as part of the required curriculum classes for all first-year students.
Abudu said on Instagram: “I am pleased to inform you all that the EbonyLife Harvard Business School case study is now one of the selected case studies in celebration of the Harvard Business School’s 100 years of teaching the case study method.
“I look forward to joining Professors Andy Wu and Feng Zhu as we reflect on the never-ending EbonyLife journey.”
EbonyLife TV, a subsidiary of EbonyLife Media, started as a pan-African entertainment channel that was launched on the DStv platform in 2013 to sub-Saharan Africa. EbonyLife Media no longer runs a linear TV network but instead produces African content for third-party platforms around the globe, most recently with thriller miniseries Blood Sisters for Netflix.