EbonyLife ON comes to Africa

Lagos-based African TV channel EbonyLife TV is set to launch its VoD service across the continent next month.

EbonyLife ON will go live on July 1, the same day the network celebrates its fifth birthday, EbonyLife TV CEO Mo Abudu told Nigerian national daily Thisday. The service was previously only available outside Africa, targeting African diaspora.

“Starting on July 1, we will launch our online video-on-demand service, EbonyLife ON – including EbonyLife ON Mobile – in Africa, with selected movies and other shows available on MTN Shortz, Cloud 9 Cinema and Nuvu,” Abudu said.

EbonyLife TV was launched with the aim of becoming Africa’s first global black entertainment and lifestyle network. It now airs in 49 African countries via one of the continent’s leading pay TV networks, DSTV.

Abudu also said the channel was set to boost its reach with a new carriage deal. “Our broadcast reach will include an additional 11 million homes across Africa on the StarTimes satellite network,” she said.

Discussing new shows heading to the network, she added: “We’re launching Africa’s first legal drama, Castle & Castle, and The Dating Game Nigeria, a format that has been a hit for 53 years around the world – not to mention our Christmas blockbuster, Chief Daddy, with a host of Nollywood’s brightest stars.”

EbonyLife TV recently agreed a partnership with Sony Pictures Television to coproduce three TV projects, one of which is an original TV series based on The Dahomey Warriors.

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