Discovery rolls out new nets on StarTimes
Global real-life entertainment cablecaster Discovery is launching Discovery Real Time and Discovery Family channels across Africa on StarTimes digital TV platform.
In an effort to bring Discovery’s content and brands to new audiences, Amanda Turnbull, VP and general manager for Discovery in Africa and the Middle East said: “Expanding our portfolio with StarTimes to include the launch of Real Time and Discovery Family means we now offer their customers an enhanced mix of entertaining content for the whole family – from popular lifestyle programming on Real Time, fun edutainment on Discovery Family, to engaging real-life storytelling on ID.”
Discovery Real Time will accompany the network’s Discovery Family channel on the TV platform, which has been carrying it since December 2018. Chinese company StarTimes also carries Discovery’s true-crime network Investigation Discovery (ID) in Africa.
“At StarTimes we are excited to include more channels on our network from a global brand. We believe these new options will provide our customers with an exciting new mix of content that will allow customers more choice and value,” said Lily Meng, deputy general manager of StarTimes’ media division.
Apricot Africa Consulting has been appointed by Discovery to represent its channels in key territories across East, Central and West Africa. Apricot will also identify advertising, sponsorships and brand partnership opportunities in these key markets.
Real Time is Africa’s newest channel for female audiences, showcasing the best of Discovery’s female-targeted lifestyle, factual and wildlife content. Some highlights on real time include Married by Mum & Dad, Our Little Family and Reasonable Doubt.
Discovery Family combines fun entertainment shows with accessible documentary and pop-science series in a way that encourages viewers to be curious about the world around them. Some highlights include Tricks on The Street and Chopped Junior.
Discovery Family airs on StarTimes channel 222 while Real Time is on channel 161.