Digital Play lands on ITVS’s Love Island
Media and entertainment investment and management group Digital Play Nigeria has acquired ITV Studios’ reality format Love Island, bringing the format to Africa for the first time.
The deal was announced during the ITV Studios Fall Festival that took place this week in London.
The show will be recorded and produced in Nigeria and the first season will air on Television Continental (TVC) for terrestrial broadcast and on 9 Vision Media for digital.
UK-based production and distribution company ITV Studios created the dating reality show.
According to Maarten Meijs, president of global entertainment at ITV Studios: “Within ITV Studios, we vest a high number of iconic and powerful formats with a lot of staying power. Our partners know where to find us and together we are able to supersize our biggest brands in their local markets.”
TVC is a broadcast TV station in Lagos, Nigeria that provides entertainment, talkshows and news. 9 Vision Media Group is a mobile telecoms operators that has added content to its list of services, delivered via the internet to mobile devices and free TV set-top boxes.