Content rules at C3 Africa Network
Nigerian content market C3 Africa Network held its third creative content conference at the Genesis Deluxe Cinema in Lekki, Lagos yesterday.
In attendance were industry leaders and Nigerian and international filmmakers. Various panel sessions highlighted key issues and debated how African content can be improved and distributed globally.
The first panel session was entitled Exporting African Culture and involved Ope Ajayi, VP of Genesis Cinema; Ghanaian animator Francis Brown; UK-based professor of film Florence Ayisi; and South African filmmaker Dumi Gumbi.
The panellists agreed there has to be more divergence of content in Africa, other than the usual comedy shows. “Make films that can have a global appeal and are in our indigenous languages in order to preserve our culture,” Ajayi urged.
The second session looked at the distribution of content and the panellists were Damola Layonu, operations support manager at Film One Distribution; Ngozi Aderibigbe from law firm Jackson, Etti & Edu; and Tunde Onakoya from Iflix. Creating content that can sell outside the country of origin was the biggest concern during the session.
The third session discussed the impact of the digital revolution and included Olatubosun Alake, general manager of My-Film House; Dennis Igwebuike, director for YouTube channel Aforevo; Dami Dawson, content director at LITV; and Ngozi Okoli from Iroko Partners.
This debate addressed VoD platforms and what particular features they look out for when it comes to content.
The final session looked at funding and coproduction in Nollywood. Moderating was Amaka Nwosu and the panel members were Cynthia Nwuka, creative director at BOI and Simphiwe Ngcobo from Kwazul Natal Commissions.
Ngcobo said that for producers to have creative content, they must have collaborative partnerships. “Producers should produce for the global market and not for local consumption alone,” added Nwuka.
The C3 Africa Network was founded by MD Somto Ajuluchukwu. For Content Nigeria’s in-depth interview with him, click here.
tagged in: Aforevo, Amaka Nwosu, BOI, C3 Africa Network, Cynthia Nwuka, Dami Dawson, Dennis Igwebuike, Dumi Gumbi, Film One Distribution, Florence Ayisi, Francis Brown, Genesis Cinema, iflix, Iroko Partners, Kwazul Natal Commissions, LITV, My-Film House, Ngozi Aderibigbe, Ngozi Okoli, Ope Ajayi, Simphiwe Ngcobo, Tunde Onakoya