BritBox to launch in South Africa


By Content Nigeria reporter
February 16, 2021

News

BritBox, the joint-venture streaming service from BBC Studios and UK commercial broadcaster ITV, will launch in South Africa in the second half of 2021.

Paul Dempsey

The territory will be the ad-free SVoD service’s fifth worldwide, following launches in the US, Canada, UK and Australia.

Last year BritBox announced a global roll-out that would take the service into 25 new territories, bringing audiences a collection of UK shows and box sets, drama premieres and live events, as well as original commissions.

Both ITV and the BBC have an existing relationship with TV audiences in South Africa, where they used to operate linear channels ITV Choice and BBC First respectively. The launch of BritBox will enable consumers to retain access to UK content following the recent closure of both TV channels.

BritBox debuted in North America in March 2017 and announced it had surpassed 1.5 million subscribers in October 2020. It launched in the UK in November 2019, followed by Australia in November 2020.

Martin Goswami

BritBox operates as a 50/50 JV between BBC Studios, the commercial arm of the UK pubcaster, and ITV.

Martin Goswami, group strategic partnership and distribution director at ITV, said: “The launch of BritBox in South Africa is yet another step in the platform’s trajectory towards international expansion. We’re delighted to bring the service to a brand new territory and continue towards establishing BritBox as a premium VoD brand across the world.”

Paul Dempsey, president of global distribution at BBC Studios, said, “We know that South African audiences have a real connection to British television and we can’t wait to bring them even more great shows, on demand, that we know they will love.”

tagged in: , , , , ,