Banijay takes format rights to Still Got It!
Banijay has acquired the exclusive format rights to Still Got It!, an original factual entertainment series from South Africa-based creative studio Rebelintown.
Created by Jimmy Muteba, the format, which is known in South Africa as The Coolest OGs, sees people aged between 60 and 80 competing in a series of challenges with the help of the Gen Z crowd to see which of them has “still got it.” A cash prize is up for grabs for the person who impresses a panel of influential young judges.
The show debuted in June last year on free-to-air channel SABC and was licensed to SVoD platform Showmax in September.
Banijay is exclusively responsible for format sales outside of Africa. Rebelintown has retained the rights to distribute the format in Africa and will work in partnership with Banijay on a non-exclusive basis in North Africa.
“With a burgeoning creative industry in South Africa, it’s an exciting time to bring Rebelintown’s Still Got It! to the international market,” said Carlotta Rossi Spencer, head of format acquisitions at Banijay.
Jimmy Muteba, CEO of Rebelintown, added: “There is a growing movement which sees African creativity having its moment in the spotlight. This format cuts across generations and, with its universal nature, Still Got It! holds great potential to be adapted across the globe.”
Rebelintown’s other credits include Trace Music Star, a music talent search competition where the public can enter simply by recording their song on a phone call. The show was licensed to South Africa-based music channel Trace and later launched across 14 African countries over three seasons. The series, which features judges Wyclef Jean, Akon, Keri Hilson and Dawala, was also picked up in France.