AUB, CAF reach deal to broadcast AFCON
The African Union of Broadcasters (AUB) and the Confederation of African Football (CAF) have reached an agreement to provide coverage of the 33rd CAF African Cup of Nations (AFCON) across the continent.
The delayed AFCON 2021 tournament takes place from January 9 to February 6, 2022 in Cameroon. In addition, the AUB is partnering with Afrosport, a London-based media company, to provide exclusive sales and marketing support for the event.
Gregoire Ndjaka, CEO of the AUB, said: “We are thrilled to deliver what will be Africa’s best ever televised AFCON event.
“In recent times, it has been well publicised that events have not been well served, due to uncertainty in the rights process, leading to many broadcasters not signing up to the event until late, destabilising the commercial viability of the broadcast and hindering the viewer experience.
“CAF has recognised the unique role that the AUB plays in Africa TV, and we are encouraged by the prospects for public service TV and sports coverage on the landscape. I am glad that to-date more than 25 of our broadcast affiliates have reached agreement to televise AFCON 2021, with more expected to sign-up in the coming weeks.
“The AUB acknowledges and supports the new CAF management for school football development and the Super League project, which is a big innovation that will contribute efficiently to sustain the development of the football industry in the Africa continent.”
“Afrosport is excited for the opportunity to work with the AUB and its network of public service and private broadcasters to deliver the best collective sporting experiences to Africa’s viewers,” said Andy Howes, co-founder and executive director of Afrosport.
“Together we will seek to leverage a network of key media partnerships to unlock the true commercial potential of sport through the engagement of the continents 1.3 billion people and 800 million-strong TV audience.”
The AUB offers the largest TV network on the African continent. It has an audience reach spanning more than 120 major cities and many rural communities and its affiliate network reaches over 100 million TV households.