AUB, APO link to spread African content
The African Union of Broadcasting (AUB) and pan-African communications consultancy APO Group have collaborated to provide free Africa-related content to major TV channels and radio stations around the world.
With this agreement, AUB members across Africa and sister associations all over the world – including the European Broadcasting Union, the Arab States Broadcasting Union and the Asia-Pacific Broadcasting Union – will have free access to all video and audio content produced or distributed by APO Group.
Content ranging from politics to business news and sports – including rugby, the Olympics and several elite African sporting events – will be available on the AUB platform. By delivering content directly to major international broadcasters, APO Group said it was continuing its commitment to changing the narrative about Africa by telling positive stories that can reach new audiences and challenge global perceptions of the continent.
Gregoire Ndjaka, CEO of AUB, said: “APO Group produces and distributes some of the best video and audio content in Africa. Our members and affiliate partners will now be able to access prime video and audio highlighting the biggest economic and sporting stories on the continent. This type of content is extremely valuable, and the seamless way it is delivered will make it easy for broadcasters all over the world to incorporate it in their news output.”
Nicolas Pompigne-Mognard, founder and chairman of APO Group, added: “The sheer scale of the AUB’s reach into the African broadcast community is incredible. No other organisation is able to pull together all the major broadcasters on the African continent and many others from further afield. This agreement represents an unprecedented opportunity to deliver the best of African economic news and sport to new audiences, and show the rest of the world what Africa has to offer.”